$M crossed the line. This is horrible. They are making merchandise based on "our page" the song Sh1nee released as goodbye for J0nghyun. They aren't even hiding it anymore. They are openly using J0nghyun's name to make money. At this point no one in $hinee and their management deserves sympathy. How, can they stay in the company that is using their dead member to make money. They can't make excuses anymore. If they are in that company it means they betrayed J0nghyun.
They have already crossed the line many times by openly using Jonghyun's name for money, success and marketing strategies, be it SHINee or SM.
And SHINee has openly used Jonghyun's name for their benefits several times, especially this year, from his birthday to the Shiny Foundation's event, the release of their album, and until their song "Hard" reaching 20 million views. For making their comeback a hit, to garner more sympathy and attention of the fans, which unfortunately turned out to be very beneficial for SHINee this time as they won 5 trophies for their "Not So Good" (Hard) song.
In addition, Onew openly used the Shiny Foundation's event to promote himself, whereas the event was held to cherish and celebrate Jonghyun's legacy and memories, not to promote anyone. And it is worth mentioning that this year Onew participated in the Shiny Foundation's event for the first time, but only to promote himself and not for Jonghyun, which was completely disgusting and shameful.
So in my opinion, it is no surprise to choose and use this song out of all the songs to make money. The only surprise is that now their own fans are beginning to notice that they are using Jonghyun's name for marketing strategies and to make money. Especially fans are starting to know what they are doing by using Jonghyun's name which is good and I believe we'll be hearing more from their own fans against their despicable "marketing strategy" of using Jonghyun's name, which will prove to be bad for them in the times to come only.
stories.starbucks.com
