I just watched this interview and I was musing on what a decline the Bud Light brand had experienced…
And then saw the parallel -
The discussion hit on the importance of integrity as a “brand ambassador“, why it mattes… and suddenly I realised it wasn’t just about beer and market share - it was about
us.
2 Corinthians 5 nkjv
16Therefore, from now on, we regard no one according to the flesh. Even though we have known Christ according to the flesh, yet now we know Him thus no longer.
17Therefore, if anyone is in Christ, he is a new creation; old things have passed away; behold, all things have become new.
18Now all things are of God, who has reconciled us to Himself through Jesus Christ, and has given us the ministry of reconciliation,
19that is, that God was in Christ reconciling the world to Himself, not imputing their trespasses to them, and has committed to us the word of reconciliation.
20Now then,
we are ambassadors for Christ, as though God were pleading through us: we implore you on Christ’s behalf, be reconciled to God. 21For He made Him who knew no sin to be sin for us, that we might become the righteousness of God in Him.